"Life is a stage in which all of us have a part, and my jewellery is a tool I use to express the significant stages and moments of life. Each collection, each design has a story to tell. I'm like a performer giving my best to the audience."

These words aptly capture the philosophy of jewellery designer, Jessie Foo Yuli, and underlie her intense devotion to her craft.

In Jessie's world, the story behind each jewellery collection, and the message it imparts, are the cornerstone of her jewellery design work. And often, the story is filled with pages from her own life journey. This approach has resulted in jewellery that is highly original and individual; jewellery that is imbued with soul and poetry. This is the essence of Yuli Inc. - Fine Jewellery.

Yuli Inc. - Fine Jewellery creations are available in an array of styles, with one major collection launched per year since 2000. Each collection has an endearing story behind it, and an equally enchanting name, like Art of Embroidery, Goddess, Sense of the Ocean, Dreamy Star and Tears.

The collections are often set with rare gemstones for a clientele which appreciates something extraordinary. The collections have been featured regularly in fashion and jewellery magazines and television programmes around the Southeast Asian region.

With Jessie Foo's insatiable love for jewellery design, and an eye for what her customers want, Yuli Inc. - Fine Jewellery continues to excite jewellery connoisseurs with stylish, sophisticated and well-crafted jewellery, experienced from the warmth and comfort of its lush boutique.