In 1996, Robert Morris created William Morris London - an independent company with a very 'English' brand. The aim? To offer designer glasses to every audience, providing superb original designs which continually evolve.

Coupled with the love and pride that goes into creating the frames is the same level of hard work, dedication and personal service that each member of the William Morris London team strive to give their customers on a daily basis.

From humble beginnings to what is today a successful global brand, William Morris London employ staff, agents and distributors all over the world.

As the market has grown, so have the collections, the designs, the point of sale and everything else that goes into making a brand that is embraced so fondly by everyone. It's important to know that the philosophy and brand attributes of William Morris London remain as strong as they were all those years ago. In a corporate saturated world it's the 'family' values that set them apart and what their customers appreciate.

A family that has the founder and managing director still very much at the helm. A family that listens, provides knowledge, adapts to needs and sets standards. All delivered with love and passion that's simply unrivalled by anyone.