Paraskevi Spyropoulou studied fashion design. Since 1990 she's been putting all her effort and talent into creating and manufacturing her own line of clothes, exclusively for her unique shop in Athens.

In 2007, along with her daughter Roza, who also has a professional background in the artistic field of photography, they create the brand name of Lavacaloca and start manufacturing the first complete collections.

Four years later, and after a successful career in the trading sector, the company takes its final shape with the addition of the third member of the family, Giannis.

Lavacaloca brand was born, inspired and materialised under pure Attica light. A light that is powerful, clear and ideal for bringing out the best of all creations.This is the secret that enlightens the whole manufacturing process.

The collections of Lavacaloca are where the West and East meet. The abstraction, the minimalism, the geometry of the Far East, the natural dyes and the earthly expression of the Mediterranean, combined with the bold colors and patterns from Africa, embellished fabrics, pleats, gutters and binders, all together form an ever lasting modern world.

The almost fetishistic relationship with textures of fabrics such as silk, cotton, wool, along with the excitement every time technology of synthetic fabric presents a new discovery, constitute the raw materials for the creations of Lavacaloca, that always manages to surprise in every presentation of a new collection.