V-Sell Ekologiska Produkter' journey began outside Cape Town in South Africa. The year was 2004, and the founder left Sweden with a vision to find new, exciting and organic products. When the founder came in contact with Khoisan Tea's premium Rooibos teas she decided to start importing and selling them on the Swedish market.

Khoisan Tea has since then grown rapidly and has become a well-known brand in Sweden. When V-Sell Ekologiska Produkter wanted to launch a brand of its own, it was natural to carry the discussion with Khoisan Tea, a popular brand with a strong organic profile - what could be better for this purpose? In 2014 V-Sell Ekologiska Produkter took over the brand Khoisan Tea in the Nordic and Baltic countries and in 2015 the first products developed under the new setup were released.

In addition to Khoisan Tea V-Sell Ekologiska Produkter represents a number of leading organic brands in Sweden and/or Finland. The company has the exclusive distribution rights for organic products of all the brands being represented in the relevant market/s.

Today, V-Sell Ekologiska Produkter offer a wide range of organic products but our core business is still the same as back in 2004 - working only with premium, organic products and never compromising on quality. We are proud to work with some of the best suppliers on the market.