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True Utility® is a British design company that specialises in stainless steel gifts, gadgets, and key-ring accessories. Creating clever things for key-rings, True Utility provides people with minimalist and practical solutions to everyday problems.

Before there was a Brand, there was a concept. Make it smaller, more streamlined. And, by all means, able to DO as much as possible. Pack it in! But not in a way that weighs heavily and slows you down. Be prepared for anything, but not by carrying far too much.

Lee had just finished a stint in the tourism business. He'd converted a vintage bus into a mobile hostel, with seats that folded into beds - fully equipped with all manner of camping essentials aboard. The bus was like a giant Multi-tool - usefully touring all over the wildest and most far flung parts of Turkey and Southern Europe.

But this mobile setup was still too cluttered and burdensome for his growing minimalist leanings. He parked the latest bus in then-Yugoslavia and set out on foot with only a backpack. And now he decided to get rid of the pack, too. He carried just his sleeping bag tied with a belt across his shoulder, with a change of clothes, notebook, old pen knife, and a few other essentials rolled inside.