Why should the world of instant products have an image of diluted taste and in the logic of sale: a profit from the cheapest possible start position.

Our goal was clear: to learn and satisfy the preparation technology and with only a few gastro tricks to get a taste which will provide you a nice feeling in your day.

This was our lead logic when we formed the technological team for product development, which are mostly powder based. We are very persistent in our course for preparation with the rules: quick preparation immediately before consumption, with superb taste.

Highly set production standards and guaranteed quality have singled us out on the market as a company with its own 16 product families, some of which are our trademark:

- When we started with Premium Hot chocolate in 1998, we were among the first who were offering thick hot chocolate with intensive chocolate flavor.
- We were between the first ones who incorporated ginseng and coffee in one product - Ginseng energy coffee with the message "wake me up, concentrate me"
- We produced DiChoko - the first hot chocolate for diabetics and dietetics with real chocolate taste.

Early May this year, marked the opening of the first COOLCoffeeBar, which in a uniquely designed space in the heart of Vračar allows you to enjoy a caffeine heaven, by choosing out of our 8 types of espresso's, each offering a special feeling, satisfying the needs of even the most demanding coffee lovers.