I’m Alison and I grew up in the idyllic hills of rural Ireland, a place where you can’t help but listen to the seasons. Some of my fondest memories are built around the colours of spring and the way the autumn mists would weave around my ankles. The wildflowers seemed like beacons for each passing month and my mother’s knowledge of them was infinite.

After swapping the Irish Hills for the breakneck speed of London, I noticed how the city blurs the seasons. You can have anything you want at any time and while peaches taste good in the depths of February, they disconnect us from the pattern of nature. We somehow lose our place in time.

I think seasonal flowers are a perfect reminder to slow down and focus on the simple things that really matter. Like the bluebell woods of April and the hopeful winter hellebore. I founded The Odd Flower to help bring the voice of the seasons back into your home, so you can reconnect with nature – even if it’s only for a moment.

Here at The Odd Flower, we’re the odd one out. We think technology is too often misused in this fast-paced world. That’s why we use it to bring balance to your life with unrivalled customer care. We want you to spend less time worrying about ordering in time for delivery and more time reconnecting with the natural world. That’s why we deliver our gifts seven days a week, offer next day delivery and always try to meet your specific needs.