We're a technology company that builds innovative imaging solutions for the world of fashion e-commerce. Our patented 'all-in-one' content creation machines are used by hundreds of brands around the world to take millions of pro-quality product photos and videos every year.

We started in 2011 with the launch of StyleShoots Horizontal. It was the first machine in the world to combine a whole product photography studio in one. And, to make it the method of choice for e-tailers who need to produce industrial levels of content, we developed proprietary software that removes the background of the shot automatically in seconds.

To further improve on the digital presentation of fashion, in 2014 we launched StyleShoots Vertical - another 'all-in-one' photo machine. Vertical is designed to be used with modular mannequins to instantly get hollow man style packshots with almost no post-production needed.

In 2017, to tackle the another hurdle of fashion eCommerce content: live model photography, we launched our latest machine, StyleShoots Live. We called it the world's first robotic photo and video studio.

In 2018, we took on the footwear industry by launching Eclipse: our robotic all-in-one photo and video machine that takes crisp stills and records cinematic videos of shoes. With it, we introduced a new “Sequence“ feature that allows the user to tap one single button and have Eclipse automatically move the camera, record clips, edit them and present a finalized video within minutes.