Stoned & Waisted was originally launched in 2003. I came across a manufacturer who was working with semi-precious stones and bespoke buckles in California. It was at that point I decided there was a gap in the market for beautiful differentiated belts for the UK customer. I truly believe there is the perfect accessory for everyone, elevating any outfit to a higher level.

Where it is now

Our belts are often designs that have been part of a portfolio of styles that have been part of my wardrobe for the last 15 years. Styles often with beading, studs, textured leather and brass/nickel hardware that make each item a wardrobe staple. After taking 5 years off, working for an international retailer, I have relaunched the brand (working with two suppliers that I know and trust) to include luxury leather dog collars and leads and a semi-precious jewellery line sourced out of Jaipur in India.

I introduced S&W Hound as a natural progression from the leather belts which also coincided with me finally getting my precious dog Gertie (a Hungarian Viszla) who can be seen in all of our product shots. This has been reflected in many of the S&W Hound products, with many of the items stamped either inside the collar or lead with "the best relationship I have ever had". Just a quirky, fun point of differentiation that our brand offers.