Michael having dreamt up the need for a product such as the original Stayhold unit while delivering Christmas gifts partnered with Alan and Ben, industrial designers, who brought the concept to fruition and began to create a brand and meaning around the simple product which would stand for ease-of-use, simplicity in function and there-when-you-need-it-to-be usefulness.

6 years on and the STAYHOLD® product range is sold all over the world and the team are hard at work designing STAYHOLD® solutions for other walks of life.

The original STAYHOLD® Cargo Organizer caught the worlds attention and since then a rollercoaster few years have seen the company grow, partnering with distribution outfits worldwide and partnering strategically with Velcro Companies.

While taking a few years to develop the business from scratch, establishing the brand and focusing heavily on the original product range the founders are now intent on growing the product offering in the cargo and safety categories.

In keeping with this refocus on product development the designers Alan and Ben have established ROTATION DESIGN, an in-house all-in-one industrial design studio tasked with all creative output stemming from the company and working on the future STAYHOLD® product pipeline but also undertaking other R&D efforts working with outside partners and in developing new brands and product directions.