Smarter Surfaces, previously known as Smart Wall Paint, was founded by Ronan Clarke in 2011. Ronan had been leading a successful construction business and had been asked by a customer to fit out the entire walls of an office in whiteboards. Existing whiteboards are expensive, difficult and costly to ship, difficult to install and don't accommodate the site-specific nature of offices such as power points, light switches, doors etc. From this, Ronan decided to develop a smart paint that turns any flat surface into a reusable whiteboard; a business that is innovative, had export potential and embraced new technologies, and this led to the formation of Smart Wall Paint.

For a two-year period, Smarter Surfaces was involved in extensive research and development and the company launched their first product, Smart Wall Paint White, in November 2011. The company has filed two new patent applications for a new dry erase coating technology to date in 2014. In 2014 alone, the company has launched Smart Wall Paint Clear and the Smart Wall Paint Contractors kit in the first quarter. The Magnetic Paint product was the last product to be launched in 2014. In 2015, the company launched Projector Paint, Magnetic Wallpaper and Smart Whiteboard Sheets in a mission to provide customers with more functional product choices.