Founded in 2007, the inspiration for Smack Pet Food Inc. was Zorro, our founders’ beloved family dog. When Zorro was diagnosed with cancer, Michael used his interest in health, nutrition and cooking to help improve Zorro’s diet during his sickness. Although Zorro sadly succumbed to the disease, Michael realized that he had found his passion - creating wholesome, nutritious raw dog food to help all the other beloved family pets benefit from a healthier lifestyle. And so Smack Pet Food was created to honour Zorro’s legacy, and to help nourish other pets with a wholesome, nutritious raw food diet.

Today, Smack continues to formulate and manufacture raw dehydrated food for dogs and cats, driven by a passion for providing nutritious, convenient, and delicious dehydrated pet food.

We want the best for our pets – to keep them happy, energetic and full of life. Our products offer maximized health and performance, improved taste and aroma, and reduced illness and shedding for pets – all while maintaining utmost food safety and storage efficiency for pet owners.