SIRI SIRI offers contemporary jewelry by fusing unconventional materials and traditional crafting techniques. The brand’s unique style is for those who trust their own aesthetic senses, rather than being confined to established ideas on beauty. And these freedom seekers are what SIRI SIRI wishes to stay connected to, as apparent in the brand’s name, derived from the Swahili word silisili, meaning “chain.” At the heart of the brand are the crafting techniques and traditional aesthetic beliefs of Japan. Within each refined work dwells an unpretentious attitude and the essence of Japan. It is the designer’s modus operandi: breathe new life into traditional designs through new interpretations.

The kind of lifestyle we offer is neither mundane nor extraordinary, but one with aesthetics. With each small discovery of beauty or tranquility that we make in everyday life, we are freed from the shackles of convention, honing our senses even further. And the knowledge we accumulate from this process is manifested in SIRI SIRI. We will continue to actively engage in experiments that bring more hope to the world. The power of imagination unceasingly challenges the world and keeps the fire of evolution burning. Our fundamental and distinct creativity allows us to spark the power of imagination that easily transcends established beliefs and even the concept of time.