Each collection theme aims to share a tale through jewellery. In line with our ethos, we believe there is a tale from yesterday that we can learn to improvise today, so we may move forward to a better tomorrow.
Simone’s designs are inspired by history, architecture, culture, and stories, encapsulated by her brand ethos: Yesterday’s Tale, Today’s Creation, Tomorrow’s Inspiration. Every piece is an heirloom treasure of timeless essence, transformable and transformative.
The ability to accentuate beauty is our primary goal for every one-in-the-world masterpiece. We create jewels of timeless fashion that build confidence, individualism, advocate empowerment and create trendsetting elements for women.
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