To excel in the food & oil industry with an aim to provide qualitative healthier options and enhance employment potential in rural India for sustainable agricultural growth.

SITA Group was established by the Agrawal Brothers in 1965, a time that coincides with the onset of the First Green Revolution in India. Rice, the staple diet was then destined for revolutionary changes in terms of increased acreage and production. This was the period when the Agrawal Brothers felt the need to end the green fields to be a part of this revolution, a sincere effort to encounter the food safety challenges of the 60's. New procedures and practices were adopted without compromising on the traditional varieties that were harnessed for decades by the 'adivasis' of the Chhattisgarh region of India.

The company is managed by professional & qualified personnel and is backed by 8 manufacturing centers in the region engaged in the processing and exports of parboiled rice, white rice, aromatic rice; extraction and refining of Rice Bran Oil & Soyabean Oil and Dealership, Distributorship and C&F Agents of various companies.