For your ultimate 'number 1' guitar all must be right: the looks, the feel, the tone. And the price. I understand that, because I am a player too. With more than fifty years of guitar experience I started in 2014 with a brand new, functional and ergonomic design. Aiming for the best possible electric guitar.

Our concept respects the traditions of the electric guitar. However, 'vintage' is just another word for 'old'. We can do better. Since the birth of the iconic guitars of the day, modern technologies emerged, allowing us to improve quality to the max.

As modern luthiers we use the latest state of the art production techniques available, such as: computer-aided design and manufacturing (cad/cam), machine-controlled wood carving (CNC), computer-controlled fret leveling (PLEK), waterjet cutting, and printing and laser technology. These innovations are not used for mass production, but for accuracy and quality. It's purely the time and care we put into a guitar, that makes it a boutique guitar. These SCHWUNGs are still handmade.