World Class Performance

Becoming a world leader in precision dental products, with double digit sales growth year on year. Is the result of investing in comprehensive training programmes to give our team the skills that keep them at the top. While also giving people the freedom to express their own ideas - nurturing talent that can't be taught in the classroom. It's our way of helping outstanding engineers and marketers to realise ambitions and make key roles their own.

Our History
We can trace our roots to two of the oldest names in the dental industry with 150 years of heritage in dental manufacturing. But it's not about looking back. It's about using this experience to think ahead - with a structured plan that's seen us innovate with state of the art technology, attract the industry's finest talent and establish ourselves as world leaders.

Our Team
Our team has transformed Prima Dental into a world-renowned dental products company. Our detailed vision is supported by engineers and marketers who work seamlessly together to deliver precision dental products to dentists across the globe.