PickApp was conceived, designed and developed by farmers for farmers, as a result of the fruitful cooperation between three agricultural entrepreneurs from Moshav Paran in the Arava Desert. They took an idea developed from a real need they had, and, in collaboration with an experienced software house, turned it into an effective farm management product.
PickApp is a smart system aimed to improve farm efficiency through reducing labor expenses and improving the quality of both work and produce. The system measures worker output during harvesting, as well as other various farm activities, by use of a simple application which collects data in real time by the workers themselves.
Using PickApp allows farmers to know the quantities of crops harvested and statistics regarding crop quality as based on quality checks sampling. The PickApp system collects and monitors quantity information which includes each worker’s picking rate and quality the output of each worker, at what rate and quality, the exact time picking began, how long it lasted, etc.
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