One Take Media specialises in content production, global content acquisition and distribution, providing VAS to global DTH platforms/Cable platforms & OTT Mobile & OTT Internet applications in various genres like Nursery Rhymes, Kids Animated Series, Kids Animated Movies, Bollywood Spicy Songs, Celebrity based master chef's cooking shows, short films, etc.

As per MIB recent published data Indian DTH has around 65 million net subscribers and Digital cable is approx. 85 million subscribers and 15 million homes are analog and in process of getting digitized soon. The Indian DTH industry has around 8 to 10 Million VAS subscribers who are availing VAS services in some form. DTH alone generates around US $ 80 Million as annual VAS revenue which bound to touch to US $ 200 Million by year 2020. VAS/SVOD not only generates extra revenue for DTH/Cable Operators but also ensures retention of customers to the particular service provider.

In India/abroad, DTH operators were first to adopt VAS service business model because of technology and ecosystem already available. Because of recent cable digitization (DAS), the entire cable ecosystem is ready to take off to adopt the VAS business model. Globally, VAS service business model besides DTH and cable operators, is highly popular in App based application.