Norma was founded in 1902 and has a rich history as an ammunition manufacturer.

Starting out in a small town in Sweden 120 years ago, Norma is now enjoying the trust of the hunting and shooting community across the globe. Our every action is aimed towards making sure this trust is reinforced when you use one of our products.

Our head office and production is in Åmotfors, Värmland, 400 km west of Stockholm, approximately 270 km north of Gothenburg and 130 km east of Oslo. We are over 350 employees and manufacture about 30 million cartridges in over 100 different calibers for hunting and target shooting. The game density is exceptionally high and hunting and fishing are an integral part of Swedish culture. Hunters are passionate, confident and widely accepted. They are known for their professional and ethical behavior, as well as accurate shooting, a dedication that results in healthy wildlife populations. The ideas and expertise of Swedish hunters have grown to what Norma represents today: it is one of the leading manufacturers of superior ammunition – highly respected all over the world.