The mission of Niets Co. is to provide every consumer with the best alternatives to alcoholic beverages through the development and distribution of high quality & natural products.

Our focus is on people who either by choice, for health reasons or as a break from the norm, must not, cannot or do not want to drink alcohol. They may, however, have reason to enjoy a cocktail, a drink that implies a ‘sense of occasion’, and therefore not just a fruit juice or a sugary soft drink.

The way we operate in Belgium made us successful. As a matter of fact, we will replicate our strategy at an international level. Until becoming the benchmark! Beside the product, Niets Co. focuses on the development of recipes, created in collaboration with brand ambassadors who demonstrate the growth and potential of the alcohol-free (No-Low) segment.