We ignite your skin's most beautiful potential.
Founded by dermatologist and pharmacist Dr Howard Murad, we deliver ultimate hydration and skin wellness through the science of water. Grounded in cellular hydration, we continue to innovate high-performance technologies and formulas so our products, like your skin, just keep getting better.
Howard Murad M.D. is a board certified dermatologist, trained pharmacist and Associate Clinical Professor of Medicine at the Geffen School of Medicine, UCLA. He has personally treated over 50,000 patients, which has helped him to shape the solution-driven skincare formulas sold by Murad today. Dr. Murad founded Murad Inc. in 1989 with a mission to share his ground-breaking skincare formulas and a desire to help people look and feel younger and healthier. He encourages people to achieve whole-body wellness, effortless weight management and freedom from stress, which he believes are the keys to living and ageing well.
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