We’re all about the Superhappy; the ‘WOW I love this’, the ‘OMG I can’t believe it!’ feeling that only toys can create. We put the extraordinary into everything we do, making award winning toys so good, we’re consistently called out as the most creative company in the industry. Many high fives.

Our best-selling toys dominate collectables, craft, dolls, games and youth electronics categories. We shook up the industry with Mighty Beanz and Shopkins – global hits of major proportions. These tiny little characters have made kids Superhappy all over the world and changed the way they think about playing. Not satisfied to stop at toys, we’ve also stretched ourselves into creating superduper content, entertainment and making epic worldwide licensing deals.

We may be a family run business but we’re no small fry. Our head office is in Melbourne, Australia (the world’s most liveable city, of course!) but we’ve got teams in LA and Hong Kong. Our 500+ strong team works in the most category-breaking excitement-inducing ways possible. We’re committed to working closely with communities and charities to give kids the chance to be kids and access the pure pleasure of play. Through collaboration, innovation and adding our own kind of Wow, we can continue to spread the Superhappy all around the world.