With population growing exponentially, there will be huge pressure on the agricultural industry to increase production over the next 30 years. In fact, we will need to produce more food between now and 2050 than all of mankind produced over the previous 8000 years.
The idea for the Moocall calving sensor came about when one of the Moocall founding team, Niall Austin lost a heifer and her calf due to a difficult calving back in 2010. He had a theory that a device to measure tail movement might be able to predict the onset of calving and brought the idea to the other Moocall founders Michael Stanley and Emmet Savage.
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