LUXTRA's mission is to promote responsible production & consumption by crafting beautiful & evermore sustainable treasures for daily life.
The company was founded in 2018 by serial ethical entrepreneur Jessica Kruger.
Originally from Sydney, Australia, Jessica spent her barefooted childhood between the beach and the bush.
The journey of LUXTRA began in 2012 when Jessica's mother, Sheila, took a sabbatical to volunteer at Farm Sanctuary in California - a happy forever-home for animals saved from factory farming. Watching the documentary Forks Over Knives, to understand what her mother was embarking upon, Jessica adopted a plant-based way of life.
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