Launched in August 2012, Lottie™ is a new, innovative doll for children aged 3-9. Since her debut, Lottie has won 29 awards in the USA, Canada and UK, including 6 Oppenheim Portfolio Platinum Awards, generated international press coverage and been the beneficiary of positive parent and blogger reviews.

Lottie is fun and educational; an affordable, aspirational 'pro girl' doll.

Our vision is to empower children to be themselves. Lottie aims to encourage kids to embrace individuality, enjoy their childhood and embark on meaningful adventures!

Unlike other dolls, Lottie and Finn are based on characters that are nine years of age. Lottie and Finn are relatable, age-appropriate and fun dolls, many of the dolls and accessories from the collection were inspired by real girls.

Lottie's Character
Lottie is a feisty character; she can stand on her own two feet and whilst she occasionally makes mistakes, she learns from them. She is not perfect. Lottie loves adventure and the outdoors and uses her imagination.
In many ways, she is inspired by the spirited female characters in books we loved as children: Anne of Green Gables, Pippi Longstocking, Jo in 'Little Women', Nancy Drew and George in the 'Famous Five'.

Reusable Packaging
The bright and colourful Lottie doll packaging has been specifically designed with the aim of lessening the use of excessive plastic blister packaging and tricky wire ties that are frustratingly annoying and time-consuming to open. Each doll box is themed and designed with a cute handle to encourage reuse and doll portability.