Born and bred on the farm, early on I realised people not only want the highest quality vegetables but they want to know that they're safe and grown sustainably. They also like to put a face to the name of the people that are taking care of their food. This has always felt very natural for us and we've grown a business that people trust by taking care at every stage, as the catch phrase implies "LeaderBrand - from garden gate to dinner plate".

Growing and sharing your own vegetables is hugely satisfying but as you may know its not always that easy - mother nature can be a difficult partner! While we are blessed to live in a world-class growing environment - ultimately its our people that make the difference. We are fortunate to have a phenomenal team of talented, dedicated people who are out there every day - rain, hail or shine making it all happen.

Our philosophy to grow, harvest, pack and deliver daily means we are in constant contact with our customers and we hope responding to their needs. In today's busy world its clear people want convenient, healthy, ready to eat meal solutions they can trust. Our product range to meet these needs is ever changing. Innovation and development is perhaps what we're best known for and I'm proud to see the next generation bringing their ideas and making their mark.