Since then we have become one of the world's leading marketing insight agencies. We now employ over 300 people across 8 offices in Europe, US and Asia, operate our own in house fieldwork teams and offer a mix of proprietary products as well as custom solutions.
Our international footprint spans East and West, providing our clients with access to mature as well as emerging markets. Our B2B heritage and extensive B2C experience enables us to impart a unique perspective to our clients, who include some of the biggest brands in the world.
We bring the customer and industry expert perspective together to identify and exploit marginal improvements in performance - whether that be a new product, and advertising campaign or a pricing strategy. For FMCG clients it may mean speaking to consumers, shoppers, chefs, retailers and/or manufacturers. In the healthcare sector it can mean talking to a cross section of HCP's as well as patients.
|