JLM Couture, Inc. is a multi-label bridal house engaged in the design, manufacture, and distribution of bridal gowns and bridesmaids dresses. The company's bridal gown collections are Alvina Valenta, Hayley Paige, Blush by Hayley Paige, Jim Hjelm, Lazaro, Tara Keely, Lovelle, and Ti Adora. The bridesmaid collections are Alvina Valenta Bridesmaids, Jim Hjelm Occasions, and Noir by Lazaro. JLM is traded over the counter.

Joseph L. Murphy is the president and chief executive officer of New York-based JLM Couture, Inc. which he co-founded in 1988. JLM Couture is a leader in the bridal design and manufacturing industry, housing award-winning brands which include Lazaro, Jim Hjelm, Alvina Valenta, Tara Keely, Hayley Paige and Jim Hjelm Occasions. Mr. Murphy became the controlling shareholder of the company in 1994, and shortly thereafter began to implement a strategy to dramatically expand and improve the brands offered by the company. His earlier experience raising capital for micro cap companies placed him in a unique position to recruit and assemble the talent and financing for his own venture, JLM Couture, and he is generally regarded as the innovator of the multi-label bridal design house. Recalling early inspiration and how JLM Couture came to be, Mr. Murphy said, "Back in the late 1980's I became intrigued by the luxury goods category of the fashion business. I looked at LVMH and how some of the old movie studios operated and thought we could develop a similar model in the bridal industry."

The designers Mr. Murphy has assembled and nurtured have won ten DEBI awards for design distinction (couture category), and four British Bridal Buyer awards. In 2005, Mr. Murphy was the first recipient of French-owned Wedding Dresses Magazine's life time achievement award.

Today, JLM Couture operates nine bridal labels, covering a broad spectrum of aspirational, or mid-luxury, price points. In 2010, to capitalize on opportunities available at more moderate price points, the company launched two new brands: Blush and Tara Keely. JLM has also recently expanded its presence at the luxury end of the bridal business with the Spring 2012 introduction of Hayley Paige and the opening of the JLM Couture flagship store on Robertson Boulevard in West Hollywood in Spring 2012.