Intelex Group was founded in London in 1995 to commercialise a new and innovative way to relieve everyday aches and pains.

Their revolutionary new Hot-Pak™ design was the first ever fully microwavable herbal heat pack to be sold in Europe and it was an instant success with consumers and retailers alike. This inexpensive and easy-to-use heat pack has since won several prestigious awards for innovation and has set the industry standard for quality and safety.

Hot-Pak™ is still the best selling herbal heat pack on the market today, with millions of satisfied users worldwide. Following the incredible success of Hot-Pak™, in 1997 Intelex Group invented Beddy-Bear® - the world's first ever fully-microwavable soft toy! Their experienced design team continues to launch fresh and innovative new heat pack ideas each year, into an ever expanding market.

Soft Toys
Much copied, but never beaten. That just about says it all when considering Intelex Group heatable soft toys. With demand for our soft toys ever-increasing, it is perhaps unsurprising that imitation products are ubiquitous. But, like most things in life, nothing beats the original, does it?

What's more, we are continually adding more and more cute and cuddly characters to our phenomenally popular collections of soft toys (both Warmies® and licensed ranges), helping us to maintain our position as world-wide market leaders in the heatable soft toy industry.