Froy & Dind is a Belgian fashion and accessories brand for adults, children and new-borns created with love and passion by Froya and Adinda.
The Antwerp label was born in 2008 out of a long friendship, a similar taste and a common search for
ecological and original products with colourful patterns that describe a world of happiness.
Froya and Adinda met each other in art school and because they had to share a drawer for their
work, they soon discovered it to be very much alike. Bubbling with ideas they happily designed for
family and friends and parties, always inspired by their own childhood, their children and their
collections of nostalgic little treasures.
In 2008, they decided to go for it. Their humble first collection of three postcards ‘kers op de kaart’
became a success. More postcards, completed with badges and magnets, found their way to 80
selling points throughout the Benelux and France.
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