At Global Water Intelligence we aim to do two things for our readers:

• tell you where your next dollar is coming from by tracking major water projects around the world from conception to contract award
• discuss with you the emerging trends in the industry to help you formulate strategy in a rapidly changing world

It has made us the unchallenged leader in high-value business information for the water industry. It is a position we have achieved by following a few simple rules:

1. We talk to people: the internet has made a certain kind of information omnipresent: press releases and PR announcements are multiplied many thousands of times over, but what about events and opportunities that those involved would rather you didn't know about? What about the thoughts and responses of the people who are really in the know? That kind of information is exclusive, rare and valuable. It comes from a huge list of contacts, a big telephone bill, and an easy conversational manner.

2. We don't give up: we spend most of our time at GWI not getting through to people. It is a busy world, and senior people are always on the move. Sometimes it might take 50 phone calls to reach the person with the details of a new project. We don't give up. We make those 50 phone calls because if we don't, we know that you will have to.

3. We believe in something: a magazine without values is a very dry thing. At GWI, we're passionate about the value of water. If we can establish the economic worth of water, then everything else will follow. We'll see investment in extending water services to the poor, and greater efforts to conserve water in those areas facing the crisis of scarcity.