Firtal Brands

Contact person: Mr. Mikkel Salling
Correspondence: English
Operation Level: International

Get in contact
Address: Ravnsoevej 40
8420 Aarhus Denmark
Phone: +45 29 70 70 78
Web: http://www.razorpit.com


As most ideas RazorPit is invented based on outrage and irritation! We simply could not get into our heads that razor blades are so expensive but only last a few shaves. We wanted to disrupt the shaving market.

Morten Kjeldsen, with the engineering background took a methodical approach to finding a solution. He suggested that we started buying the same type of razor blade for the three of us. Then we would shave with the blades for the next 21 days to see the result. After 21 days of shaving, with some skin irritation from dull blades I might add, we had three test subjects. Our razor blades.

Morten took these three test subjects and moulded them into a hard material. Then cut the razor blades in half because we wanted a microsopic view of the blade edge. After only 30 days of working with the idea, we found the real problem! There was a coating on the razor blade edges. Something was sticking to the edge of the blades and causing it to become thicker and thereby dull.

COSMOPROF WORLDWIDE BOLOGNA
International exhibition of perfumery and cosmetics
21/03/2024 - 23/03/2024
Location Bolognafiere
Bologna
Italy



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