The business was founded by our beloved father Taj Muhammad at Gerlate Bazaar Balakot in 1950. He started with manufacturing of gold and silver jewelry. Gradually he progressed and became a jeweller of repute in Kaghan valley. He introduced new designs in gold and silver ornaments in the area.

In 1990 Fida Muhammad Saraf set a further milestone and that was the establishment of a new shop at Kaghan Road Balakot and there was an immense business and became very well known in the gold market.

In the year 1997, achieving successfully the business' goals we have been able to open a new shop at Kashmiri Bazar Mansehra, a hub of business activities in the area.

During the earth quack 2005, our Balakot's shops were collapsed, we suffered a great deal of loss to our assets and those were the days of our distress. Facing all those hardships we have been able to shift our business to Mansehra, as Balakot was declared a Red Zone by the Government and Agencies. We opened a new shop at Mansehra, Mr. Zafar Iqbal was handed over the responsibility of this shop which was known as M. Zafar Saraf.

We also established a new shop at Khalla Bazar Mansehra with the name of Amir Jewellers in the year 2012. This was another achievement of our progress and popularity. Mr. Amir Shahzad was given the charge of that shop.

Gold Jewellery, Silver Jewellery, Diamond Jewellery, & the jewellery with Precious/Semi Precious Stones.