Our Managing Director Sally Allister started the company in 2004 following her own experiences of living a gluten free lifestyle. A diagnosed coeliac, Sally understands the demand for high quality, great tasting products made without wheat and gluten.

Sally says, "We launched our Feel Free brand to give gluten free consumers just like me the choice and variety of foods that they're entitled to - and with the quality to match. We're proud of our products and feel that they are good enough to be served up on the plates of the whole family and not just to those who avoid wheat and gluten in their diets."

Following the success of our savoury items, we've expanded the Feel Free brand to include sweet bakery products, Eastern inspired savouries, and a range of wholesome pies. More products are coming to the Feel Free range in 2015, including some exciting fish options and fun for kids.

We've developed the products in the Feel Free range using only the finest naturally gluten free ingredients. Our enthusiastic team have carefully created and perfected their recipes until they are confident they?ve come up with products you'll love.