Electric has been hailed the UK's most exciting hairdressing and rapidly expanding brand. It is tipped to be one of the most important brands to watch within the industry.
The Electric brand encompasses the Electric Studio - a creative event space and photographic studio, Electric Education Academy, bespoke hairdressing salons in key cities and the award winning Electric professional product range.
Electric's product range was born out of passion. Mark Woolley wanted to produce a range that combined the very best ingredients, delivering results you would expect on the catwalk or a photo shoot.
Each product has been carefully and expertly formulated drawing on over 20 years of experience, research and development to offer a heritage of craft alongside the latest technology.
Electric's product range is available from our salons, our website and at selected stores including Fortnum & Mason and Harvey Nichols.
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