This is the story of how Douchebags became Db…
In 2009, Norwegian engineering student Truls Brataas and Swedish freeski legend Jon Olsson met while surfing in the village of Hoddevik, Norway. Both were passionate about action sports. Both were travelers. Both thought that the luggage available on the market — to carry their surfboards, snowboards and skis — needed a lot of work. Together, they felt they could solve this problem.
After a lot of tinkering, Truls and Jon developed a ski bag that was unlike anything the world had ever seen. It was length adjustable, collapsable, lightweight and strong. Perfect, but they needed a name. One night, after a few drinks, one of them mentioned the name “Douchebags.” They laughed it off and kept brainstorming. But they were having trouble thinking of a name that was edgy and irreverent. This was their one shot at launching a truly revolutionary product, and they had to have something memorable
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