Originally established by Pierre Beuchet (former export manager of wine merchant Alexis Lichine), DIVA was launched in Bordeaux in 1979.

The acronym sums it up quite eloquently: Distribution Internationale de Vins et Alcools as it reads in French, thus symbolizing a core business based on being a value-added middleman, chiefly serving export markets and always dedicated to client satisfaction and the utmost quality in goods and service.

Owing to the orientation towards quality and its conscientious work, DIVA Bordeaux rapidly became a major protagonist in the Classified Growth and Primeurs segments.

It was soon joined in 1983 by a sister firm in Burgundy, DIVA Beaune, whose strategy clearly wrong-footed its Burgundian counterparts by distributing only estate wines.

In 1987, Jean-Pierre Rousseau entered the DIVA company and took the operational control of DIVA Bordeaux, in order to develop contacts with the great names of Bordeaux, as well as new export outlets abroad.

DIVA Sud completed the first two offices by adding all regions from the Pyrenees to the Rhône valley.

Burgundian Bruno Lafon, having just bought Magellan domain in Languedoc, was the founding member, soon to be joined in 2003 by François Chamboissier as a partner and specialist of the Rhône wines.

DIVA Vinos offered the first base outside of France, with super energetic Frenchwoman Virginie Coutou heading the office and rapidly getting partnering bodegas to venture into export markets through DIVA's support.