The Diva story began in the heart of a young girl named Francine. Over time Francine’s entrepreneurial spirit and passion for better menstrual care led her to discover menstrual cups. Today, in partnership with her daughter Carinne, Francine is changing the way women view period care.

My vision for a healthy, more sustainable feminine hygiene product began when I was just a teenager. Each month I would go through the motions of "dealing" with my menstrual cycle. Yet, I quickly grew tired (and frustrated) with the unsanitary, uncomfortable and impersonal feel of disposable tampons and pads. As I grew older, and began researching alternative menstrual care products, I was excited to learn I was not alone in my passion.

The day I discovered menstrual cups, was the day my dream turned into reality. For ten years, I pioneered the menstrual cup industry, selling and promoting these innovative products around the world. In 2001, the best part about my vision came to life as my daughter Carinne and I began experimenting with our own designs and ideas.

After years of experience and research we designed The DivaCup, a reusable menstrual cup that encourages a more positive period experience. I wake up every day excited to share The DivaCup concept with young women, and those a little older, who are not only looking for a better product but also a new relationship with their menstrual cycle!