At Deep End Pools we're different. Different because we approach things with a service-led mentality, rather than a construction industry one. In practice this means we are totally focused on achieving what our customers wish us to achieve, rather than us telling them what is possible.

Whether a family pool or a 35m long infinity pool, we have the in-house staff who can realise a concept, from initial 3D rendering to structural engineering calculations we have the technical competence, the experience, industry know how & importantly product awareness to accomplish our customers wishes, no matter how imaginative or unique.

Deep End Pools is recognised as the leading swimming pool contractor in London and the South West and is proud to have received numerous awards in recent years from the wet leisure industry's leading bodies such as SPATA (Swimming Pool and Allied Trades Association) and BISHTA (British & Irish Spa & Hot Tub Association).

The expert staff at Deep End Pools are renowned for not only delivering visionary award-winning swimming pool projects but also for their ability to take a client brief from initial concept and translate it into finished design that vastly exceeds their expectations.

Our business is built upon referrals from delighted clients and we take great care to ensure that every one of our customers receives the utmost support at every stage from our first meeting with them, through to project completion and for your many years afterwards.

As we have expanded to four show sites and support centres across London and the South West in recent years, Deep End Pools have extended the same care and attention that our swimming pool clients receive to our other products ranges including hot tubs, swim spas and wellness products such as saunas, steam rooms and steam showers.