Benefit, Inc. is founded in 2001 in Osaka, Japan.
The company is the manufacturer of wheel brand “ALPINE” by Japanese design.
ALPINE is our own original wheel brand that launched since 2008. It is our flagship.
We grow up by offering a quality wheel, with a reasonable price and good customer service.
We focus on its performance and light weight as top priority.We realize high cost performance
and target to be No.1 in each wheel category. Before assembling, we control the weight of rim
and do acceptance inspection thoroughly for each part. Furthermore, not fancy parts but high
performance parts with light weight using company test and partnership with skillful assembly
factory enhances performance and accuracy.
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