Cube Storage Pioneers
1996
AutoStore was invented out of necessity. In the 1990´s the Hatteland Group became the largest distributor of electronic components in Northern Europe. A new large warehouse was built, but shelves were filled to capacity in the first month.
Something had to be done. Instead of building another warehouse to secure business expansion, Hatteland’s Technical Director Ingvar Hognaland had an epiphany:
Why store things like dominos, when we could store them like a Rubik’s cube? Let’s stop airhousing and start warehousing.
That became the birth of Cube Storage Automation and AutoStore.
Commercialization
2000s
It solved our internal warehouse challenges, and it will most probably solves others too…
In year 2000, Arrow Electronics acquired Hatteland Electronic. That enabled The Hatteland Group to invest in AutoStore.
From that moment, the commercialization period started. The mature and robust product called AutoStore was to become the backbone of the Hatteland Group and it was ready to conquer the world.
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