APART is an international multichannel company. APART brand offers stylish sophisticated and feminine styles that can be combined to create distinctive looks for special occasions - from business to glamour and always with the claim "design at a fair price". The brand has a 40-year old history and a brand awareness of 21% in Germany. APART inspires for fashion by appealing advertising productions and gives every female customer the feeling of being special.

Entering the global fashion race. In addition to Germany we are represented through distributors in many parts of eastern Europe, especially in Russia. Of the total brand sales in 2010/2011 we already realized 50% outside of Germany. The sails are set on international expansion! The focus of our strategy: the success-proven online business! High-quality catalogs support the emotional presentation of the brand and make shopping an experience.

For the consistent implementation of the brand APART a unique store design was conceived under the title "Runway meets Boudoir". APART guarantees with the store design of the 2nd generation a unique shopping experience that is perfectly matched to the needs of women, creating an incomparable atmosphere of well-being. Whether as a shop-in-shop (20m², 40m², 60m²) or mono brand store (80m², 100m²) - our shop building is flexible and adaptable. We monthly offer customer-oriented collection themes in boutique character that are precisely tailored to the needs of the individual area modules.