Alice De Bellis was born in Milan, Italy in 1983. In 2007, Alice graduated from the I'stituto Marangoni in Milan, attending one year in London. After which she worked for Veronique Branquinho in Antwerp. Reminiscing about her native city, Alice returning to Milan to work at Etro design department for several years, during which she got a bachelor in pattern making at Istituto Carlo Secoli.

In 2011 Alice began exporting fabrics from Italy. Alice's experience and knowledge in fabrics, her sartorial point of view in the construction of garments, the constant research for innovation and beauty and an interest in her surroundings has helped shape her brand.

Made in Italy is an ethical and quality choice, the product is often craftsmanship sewn by Italian seamstresses. Alice is inspired by fabrics and prints, which serve as the starting point for each collection. She designs her own prints, carefully chooses fines materials and expresses sensations through color's, telling stories about different traditions and cultures.

Her woman is elegant and sophisticated, doesn't renounce femininity but doesn't follow certain stereotypes of female. Is traditional in a revisited way. Alice dares with colours and prints, while maintaining steady shapes.