Agrocel Industries Pvt. Ltd. (Agrocel) works towards creating a self sustaining rural ecosystem that supports economy and trade. Located in the Kachchch region & Bahvnagar– western region of India – Agrocel comprises of three business divisions:

1. Bromine & Bromine Compounds
2. Speciality & Fine Chemicals
3. Agri Input & Nutrition

Agrocel is having manufacturing Units in the Desert (Rann) of Kachchh and Bhavnagar(Gujarat).

Agrocel has turned Rann's harsh geography and climatic conditions into opportunities by establishing a manufacturing facility for extracting Bromine and Potassium & Magnesiun based Mineralsfrom sea water, thereby using a renewable resource to generate employment and livelihood for over 500 families who otherwise did not have any source of income. Agrocel has mastered the Bromine Chemistry and has developed products for Pharmaceutical, Agrochemicals, Oil Well Drilling and different chemical based industries.

Agrocel has developed technology to manufacture Plant and Animal Nutrition Products: Mahalaabh(High Performance Natural Fertilizer) and Aqualaabh(Natural Mineral Mix for Shrimp Farming) by mineralisation of Sea-bittern. Agrocel is offering Innovative & Eco-friendly Products for Agriculture

Agrocel's Mahalaabh™

Potassium Schoenite is Polassic Fertilizer which is used as straight fertilizer as well as for Fertigation and Foliar application. Potassium Schoenite is K²SO4 MgS04. 6,H²O. It is nature's unique 8 perfectly balanced rich source of Potassium, Magnesium and Sulphur in 100% water soluble form. Agrocel's Mahalaabh Potassium Schoenite is unique fertilizer which contains three important nutrients in balanced proportion, hence it pays vital role in rapid and healthy growth for all the crops, resulting in quality produce and high yield.

For High Yielding Crops there is high demand of nutrients and In addition to the yield, crop-profitability is directly related to factors like fruit size, taste, firmness, colour, shine, grain fill, weight. shelf life and general appearance of the produce. Agrocel's Mahalaabh Potassium Schoenite is a high performance fertilizer which provide three essential nuttlents K. Mg and S in highly available water soluble form to achieve all the required best parameters for agricultural & horticultural crops.

Aqualaabh - A natural mineral product

Minerals such as Potassium and Magnesium are essential nutrients for aquatic animals and phytoplankton. Fish and shrimp can get Potassium and Magnesium from the water and their food. Ponds with low alkalinity water usually have low concentration of Potassium & Magnesium. Aqualaabh is an effective solution for mineral deficiency in feeds & aquaculture ponds.

Uniqueness of Aqualaabh
• Aqualaabh is made by mineralization of sea water.
• It contains Natural Minerals.
• It is 100% Bioavailable to the animal in the pond.
• Animal gets Natural norishment.
• Aqualaabh is eco-friendly.
• Better absorption of minerals hence better growth.

Aqualaabh minerals and their roles

- Potassium has a stimulating effect on muscle irritability.
- Magnesium is an essential component of bone, cartilage and the crustacean exoskeleton.
- Sodium plays key role on muscle irritability and in the absorption of carbohydrate.
- Sulphur is an essential component of several key amino acids and vitamins.
- Chlorine plays a specific role in the transport of oxygen and carbon dioxide in the blood.
- Calcium is an essential component of bone, cartilage and the crustacean exoskeleton.