Ab Abbad, who also goes by the artistic alter-ego Autour de Mwa, is the founder of AALL & Create, a new venture dedicated to new encounters and the sharing and exchange of creative ideas.

He’s a passionate individual who likes to live life to the fullest and who launched himself into scrapbooking in 2011. He’s adventurous and curious; he loves learning and discovering new things and travels the world in pursuit of his passion: Algeria, the United Kingdom, France, Belgium.... he never stops!

He demonstrates great freedom of expression in his work, with a personal style that is 100% free and sometimes flirts with mixed media.

He’s a member of several creative teams for well-known brands in Europe and elsewhere, including being a popular contributor to Scrap Magazine. With AALL & Create he wanted to share a colourful world, full of life, which would give people the joy of unleashing their creativity in a unique atmosphere.

In order to make this project work he needed the cooperation of someone who was able to think just like him and was in total harmony with his ideas, and he found that in Laure Lebard.

Laure is passionate about art and crafting and first shared her creativity with others when she had the chance to lead a variety of different workshops. Chance meetings with other artists brought her to scrapbooking and its wonderful potential for bringing her photos alive and more powerfully expressing the emotions within them.

Her wish to share her enthusiasm and to swap ideas at workshops led her to get involved with projects on a larger scale, such as the birth of the Scrap’Ain show and other scrapbooking, crafting and creative events.

Since then a lot has changed; new products, techniques and especially her outlook on this passion. The enjoyment of organising events that bring people together to share, create and have fun is what has led her to work with Autour de Mwa on this exciting project which is so full of creative energy.