PRIZE was started by a family who love snacking but doesn't want to ruin their health and gain that extra pound! We were unable to find the "good" snacks in the market that are both delicious and good for health and so we decided to create our own.

PRIZE is made with wholegrain rice and seasoned with delicious ingredients that are MSG and preservative free. We used a Popping Process just like Pop Corn to give PRIZE a light crispy texture, yet doesn't add all that fat like frying or baking. We are committed to only deliver the best possible snacks that will only give you happiness and no harm, just like how we carefully cook for the family of our own.

How we are different:
- Not baked, not fried - we use a "popping" process just like how popcorns are made. This way, we are able to reduce a big amount of fat compared to frying, yet able to maintain the light fluffy texture that is not hard like if we were to bake our snacks.
- We use premium quality, chemical free, wholegrain rice which is full of natural fiber and other nutrients. Wholegrain rice keeps you full for longer and with their natural fiber, can also aids you in constipation problems.
- We use Rice Bran Oil during our seasoning process. Rice bran oil is filled with antioxidants and vitamins - help adding all the good nutrients while snacking!