Jude Delisle was born in 1888 in Trois-Rivières, Quebec. During a trip to France, he discovered yogurt and its healthy benefits. Two years later, he received help from the Pasteur Institute and acquired lactic starter. He was now prepared to begin yogurt production for himself.
Delisle set up business in Montreal, first in a little workshop on Duluth Street and then, in 1951, in more spacious quarters on Berri Street. With the move he increased his production from 20 tubs of yogurt a day to 4,000. His first buyers were doctors who prescribed yogurt as a medication, and Montrealers of European descent, who were soon enthusiastically spreading the word.
Delisle's advertising included advertising and packaging that trumpeted yogurt's beneficial effects on digestion. Little by little, the product began to interest a growing customer base. This is when visionary businessman Leslie Jonas joined the Delisle adventure.
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